Ecommerce is growing at an exponential rate, and the market continues to expand in new directions. In this rapid growth environment, there are always new trends emerging that will change how ecommerce operates in the future. Some of these trends are more obvious than others, but they all have a significant impact on how ecommerce functions as a whole.

Even though some of these trends might seem small and insignificant, their long-term impact could be massive. Let’s take a look at some of the biggest ecommerce trends that will change the future of ecommerce.

The Rise of Collaborative Commerce

In the past, ecommerce has mainly been about the seller making an offer that the customer accepts. Now, it’s moving towards a more collaborative model where the seller and logistics partner work together for a better, more customized experience for all parties involved. This shift is mainly driven by the growth of B2B ecommerce.

B2B ecommerce market is growing slowly but steadily, with the global B2B ecommerce sales predicted to reach $8.7 trillion by 2023. Ecommerce platforms like Alibaba, Amazon and eBay are seeing huge growth in the B2B sector, and they’re investing heavily in the future of their ecommerce business.

Diversification of Marketing Channels

Currently, online marketing is dominated by paid search and social media. But, as the population continues to shift towards mobile and away from the desktop, the importance of these channels is beginning to dwindle. This is resulting in the rise of new channels that will dominate ecommerce marketing in the future. An omnichannel approach is being more and more relevant.

The two main channels that are expected to take over are app-based push notifications and voice search. Voice search is becoming more and more popular, with the number of people using voice search predicted to increase from 8% to 39% by 2021. Voice search is also predicted to grow as a method for finding products, as about 70% of people are likely to start using it for this purpose in the future. The rise of more diverse marketing channels is becoming expected for all ecommerce websites including all online retailers and online stores. through consumer demand.

Blockchain Technology in Ecommerce

Blockchain technology has hit the mainstream recently, and it’s currently being applied to almost every industry you can think of. Ecommerce is no exception to this, and there are already some companies applying blockchain technology to their business model. The biggest use of blockchain for an ecommerce website is in supply chain management. Supply chains are notoriously difficult to track, and blockchain technology can help by providing an immutable record of each product as it moves through the supply chain.

This will allow customers to track their orders from beginning to end, which is something that isn’t currently possible with traditional supply chains. A second way blockchain is being used in ecommerce is in the fight against online fraud. Online fraud is expected to cost $100 billion globally in 2021, but blockchain technology can help reduce this significantly through the use of smart contracts.

Advancement of Artificial Intelligence

Artificial intelligence has been part of our lives for decades, but it’s only recently that it’s really come into its own. When AI first became a thing, it was mainly used for things like machine translation and complex calculations. Now, AI has advanced to the point where it can be used for more complex tasks like image recognition and natural language processing. These advances in the capabilities of AI have led to a huge increase in its adoption. It’s something brick-and-mortar stores will miss on.

Almost every major tech company is investing heavily in the development of AI, and ecommerce businesses are following suit with AI adoption rates expected to increase fourfold by 2023. As AI continues to advance, its capabilities will only grow. It’s possible that AI will one day be advanced enough to create fully-automated businesses, but until then its impact will still be significant. Consumer behavior for ecommerce stores is seeing the popularity of having AI a part of the shopping experience.

AI-powered Smart Shopping Experience

As artificial intelligence becomes more developed, it will be able to provide a more personalized shopping experience. This will be especially noticeable in online grocery shopping, which is expected to increase in popularity in the future. A lot of grocery shopping is likely to be done online in the future.

Grocery delivery services like Amazon Fresh and Peapod are gaining popularity, with around one in seven people having used these services in the past 12 months. As these services become more popular, AI will play a huge role in providing a personalized shopping experience. Because AI will be able to analyze your shopping habits, it will be able to suggest food that you normally buy. This will result in a more personalized grocery shopping experience, and it might even save you money by recommending cheaper products.

Drone Delivery in Ecommerce

Full-blown drone delivery is still a few years off, but we’re already starting to see companies experiment with drone delivery. Amazon has been testing drone delivery in certain parts of the world, and it’s likely that they’ll be ready to introduce drone delivery services within the next couple of years. These drone delivery services will be initially available in certain parts of the world, but they’ll quickly get more widespread as the technology progresses.

Drone delivery has the potential to revolutionize ecommerce, particularly in rural areas where delivery services have been struggling to compete with ecommerce. If implemented properly, drone delivery could completely change how we shop, how companies deliver their products, and how we interact with our neighborhoods. It’s a big change, but one that we’re likely to start seeing in the near future. Drone delivery can impact any online store and even physical stores.

Conclusion

The future of ecommerce looks bright and full of potential. As more and more people turn to online shopping, it’s important that we adapt to their needs and expectations. To do this, we must be aware of the latest trends and developments that could affect the ecommerce industry. There are a few trends that will have a significant impact on the future of ecommerce, such as collaborative commerce and the advancement of AI.

Collaborative commerce will allow for a customized experience for all parties involved and could help reduce fraud. The advancement of AI will provide a more personalized shopping experience, as well as enable drone delivery services. There are a lot of exciting things for ecommerce companies to look forward to if we look at the future of ecommerce. Online shoppers are going to experience a better journey and an online business can expect significant optimization with trends.

Breadstack can offer to keep your business up to date. We bring a seamless approach to introducing new technology to your current business. Contact us today for a free demo!

 

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